For the past 7 years, Blueye has helped our portfolio of clients build great digital experiences. We take great pride in our work, whether it is enhancing a site's social integration or building out a full social commerce strategy. Check out some of our success stories, organized by how we can help our partners.
By leveraging the viral powers of building a digital social community, your brand can effectively lower the cost of customer acquisition by targeting users off of various real-time actions. We build your online presence, collect behavioral data and then actively re-engage customers with relevant ads. The goal: to identify the highest rate of return and monetize your investment in social.
A celebration of local entrepreneurship and culture, Chicago Ideas Week created a social landing page to help attendees discover events that aligned with their interests. By dynamically pulling in attendee's Facebook Likes & Interests, to personalize each user experience - we launched a portal that resulted in recommendations, social chatter between attendees, idea sharing and commentary - along with increased excitement about session topics. Blueye utilized sponsored Facebook stories to inspire attendees’ friends to sign up - indicating that "User X wants to attend Edward Norton's Social Entrepreneurship Chicago Ideas Week Talk". With qualified messaging and targeted audience groups for media, we lowered the overall effective CPA of tickets sold.
Corepower has a robust community of active yoga enthusiasts and wanted to leverage those existing customers to help them acquire new customers. Using The Blueye Hub, Corepower empowered their community with a referral program. To activate engagement - Corepower utilized an Interactive Map application deployed in Facebook, that visualized friends that lived near a Corepower studio. Existing customers could select a friend on the map to dynamically generate a PDF coupon providing one free week of yoga; if redeemed, the referrer received a $5 credit in their account. This referral program lowered Corepower’s effective CPA by 50%.
PODS Moving and Storage provides unique benefits for people who need to move or store their belongings for their home or business. The company’s greatest goal in leveraging Facebook has been to reach consumers who are likely to move in the next 6 months with a message cycle of awareness, decision and conversion. As part of a long-term social by design loyalty program, PODS create a web-form and utilized Facebook's robust targeting to incentivize users to save 10% by starting their quote on Facebook. Blueye was able to tie the program back to ROI and provided incremental bookings revenue to PODS.
Tastytrade is a video-driven content network targeting financial traders. They provide live video segments on a daily basis covering topics of financial news, investment strategy and entertainment for the masses, and cater programming to various investment levels, from beginner to professional. The Blueye Hub powered a "behind-the-scenes" virtual tour that gave exclusive content to members of their Facebook community. By retargeting all of the people who had taken a virtual tour to sign up for tasty trade's paid services, we were able to outperform their CPA across other channels.
At the center of social commerce, is the desire to enhance the online purchase experience. We design a personalized experience for your customers AND give you access to actionable data. With The Blueye Hub - brands have access to Consumer Behavior Insights to identify customer preferences and purchase intent. These insights become the pillar for effective, proactive retargeting and can be leveraged to convert customers from passive discovery to the purchase phase.
Bottlestock is a mobile application that allows users to track the wines they’ve tried or want to try, and then guides them to discover new wines based on either select taste preferences or what their friends are drinking. The application is currently in private beta but when launching, The Blueye Hub will create targeted ad campaigns based on data collected and make personalized wine recommendations via email and Facebook ads through Blueye's Conversion Engine.
Starwood Hotels inspired SPG Members to create their travel wish on Starwood's promotional microsite. The Blueye Hub powered the experience and gave members the ability to select the type of vacation they were interested in taking, such as 'Sun & Surf', 'Majestic Mountains', etc. When a member completed their wish, it published a story into their Facebook Timeline, Ticker and Newsfeed about where they wanted to go, who they wanted to go with, and what they wanted to do. This is valuable data that can help Starwood make decisions on how to re-engage their members based on their unique travel profile.
User experience is hard to define but critical to success. It's about providing dynamic functionalities that will intrigue and engage a user. While supporting those functionalities with an intuitive design that controls how a user interacts with your brand. For clients seeking to provide a seamless user experience, it's our goal to create something visual, accessible, intuitive and functional.
Bottlestock is a mobile application that allows users to track the wines they’ve tried or want to try, and then guides them to discover new wines based on either select taste preferences or what their friends are drinking. While the primary experience is as a native mobile application, Blueye's Social Hub creates a turnkey solution for a Facebook application that allows users to visualize their wine profile and a web experience to see their activity. This integrated approach ensures that users can engage with the brand across all devices.
Amway Global wanted to nurture it's social community by rewarding brand advocates for taking positive actions in their community. Powered by The Blueye Hub, Amway's "Power of Positive" Community allowed users to submit videos, photos and stories of their positive contributions and crowdsource Facebook friends to vote for the winner, who would receive $100k. We also created three additional Facebook apps for Amway to an effort to nurture customers: 1. Showcase of new products and features with our Gallery App; 2. another let users set their status with a positive update; the last let users share a uniquely positive message with their friends.
Your audience is never static. They move from your website to your Facebook page to your mobile site or app throughout the day, in no particular order. By focusing on multi-channel integration, it's our goal to help keep up with audience demands and create the most fluid engagement from one destination to the next.
Techweek Chicago is a five-day conference that features engaging speakers on various discussion panels, all targeting entrepreneurs in technology. During the event, The Blueye Hub powered an online interactive map that provided the 3,500 attendees with information about official events, meet-ups, parties and after-parties that they could attend. Facebook's platform was an ideal distribution channel, allowing users to share the events they planned to attend. In conjunction, the mobile application was an in-market reference tool that helped attendees coordinate how to meet-up with others.
A new spin on daily deals, BidMyWay allows a user to name their own price for local dining, shopping and entertainment offers. Blueye leveraged aspects of gaming mechanics to create a dynamic web experience in which users could browse deals, bid on big-ticket items and invite their friends to join. The mobile application was similar to the website but was enabled to focus on local merchants and deals.
Facebook's Open Graph technology allows your brand to publish relevant and personalized stories to all of your customer’s friends. It is no longer that your customers just "Like" your brand … Now, they “want to buy something from” you. Stories with context have proven to go viral and are more influential in converting friends of fans - into additional customers. Each social commerce experience that we build - is designed to offer long-term utility to users, to support the most viral Stories “Worth Sponsoring”.
The Salvation Army's Red Kettle Campaign is a national fund raising initiative with millions of dollars donated each year to aid needy families, seniors, and the homeless. The Salvation Army wanted to leverage the power of social sharing to increase viral referrals of donations to the Red Kettle Campaign. Using The Blueye Hub, Salvation Army utilized our Donation & Impact application within Facebook that gave users the ability to view and share informational videos about Salvation Army causes, make donations, view donations across the country in real-time on an interactive map and track their impact. Blueye generated traffic to the application with marketplace Facebook ad units by targeting people most likely to support the Salvation Army & donate. In addition, Blueye sponsored stories to friends of users who had donated, encouraging their friends to donate to the cause.
Mom's Clean Air Force is a non-profit organization that empowers parents to guard the health of their children, and future generations, by taking action against polluters. They partnered with the Sierra Club and utilized The Blueye Hub to build an Interactive Map. With a social strategy centered on the discovery of America's most toxic plants; the interface allowed users to warn their friends and family about nearby plants and urged them to sign a petition for cleaner air regulations. Every time a user visited the map and sent a message to a friend, Facebook's Open Graph generated a compelling social story of how "User X supports Clean Air Regulations." By augmenting these stories with paid media, Blueye was able to garner more than 10,000 Clean Air Regulation legislation petitions in only 60 days.
Starwood Hotels inspired their SPG Members to create their travel wish on Starwood's promotional microsite. The Blueye Hub powered a Social Commerce experience that gave members the ability to personalize vacations they were interested in taking, such as 'Sun & Surf', 'Majestic Mountains', etc. When a member completed their wish, it published a story into their Facebook Timeline, Ticker and Newsfeed about where they wanted to go, who they wanted to go with, and what they wanted to do. This story included a picture of which property they wanted to go to and a link so others could view their wish. The power of this story published in Facebook's Open Graph, yielded a 1-to-1 viral co-efficient, meaning each story that was published, referred 1 new user to the My Travel Wish experience. Starwood surpassed their goal of 5,000 wishes, in less than 4 days.