Introducing

The Blueye Loyalty Hub

Loyalty engagement platform that helps brands create and activate multi-stage loyalty programs that deliver greater value to consumers while increasing conversion and ROI.

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Featured Success Story

Starwood Hotels

Learn how Starwood Hotels offered SPG members incentives to create their Travel Wish using Blueye’s Social Commerce Builder.

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Facebook Preferred Marketing Partner

Open Graph Experts

Blueye is one of only 5 PMD’s with ADS and APPS qualifications, for building applications and managing advertising campaigns. We are recognized as one of the leading experts in Open Graph technology and the #1 Loyalty Engagement Platform.

Why Open Graph

About Us

Our Philosophy

We think Social Commerce works when you create experiences people want to come back to – that generate word of mouth referrals and drive customer loyalty. Blueye believes in building solutions that match your long-term marketing goals.

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Who We Are

We are a team of individuals who are passionate about social media and apply a unique approach to all brand challenges. Our creative technologists, user-experience designers, engineers, and brilliant strategists leverage our proprietary technology tools to handcraft integrated loyalty solutions across web, social and mobile devices.

What We Do

Blueye engages with clients to define the customer engagement journey and sets out to build sustainable social programs that drive loyalty and ROI. With a blend of process, strategy, technology and creativity, we believe can help turn customers into advocates.

Build Experiences that Customers will LOVE

  • True Customer Engagement is about building experiences that are relevant and personalized for your users.
  • Blueye helps create dynamic applications that encourage customers to engage and incentivizes them be long-term advocates.
  • With over 20 applications, Blueye allows brands and agencies to pair apps and customize sustainable frameworks for high impact.
  • All of our applications are viral in nature and allow brands to collect behavioral customer data for later retargeting.

Drive success with relevant ads

  • Blueye’s Conversion Engine can segment audiences and deploy tactical campaign messaging for increased relevance and conversion.
  • Our strategic media planning includes targeted ads that incorporate audience segmentation and creative customization.
  • By creating ads according to Open Graph action-level data, messages are made relevant and are kept timely.
  • Once an ad campaign is launched, Blueye allows for real-time optimization according to key performance indicators.
  • Targeted ad campaigns that are updated in real-time will lower overall cost per action, drive qualified leads and gather further user insight on your most valuable customers.

Integrated Solutions for Web, Mobile & Social

  • Blueye is focused on creating the most seamless user experience across channels
  • We believe that Multi-Channel solutions enable brands to leverage the power of loyalty and provide users with the most relevant and rewarding experience.
  • With flexible APIs, Blueye can integrate third party applications, analytics, CRM, customer database, social accounts and POS.
  • Mobile experiences are built in HTML5 and leverage Responsive Design, and/or can be built native, from the ground up.
  • We will conduct a social audit of your website, online applications and mobile features to provide thorough recommendations based on your brand's social goals.

Collect user data for retargeting campaigns

  • Applications built using Facebook Open Graph gather user data that includes age, geography, relationship status, workplace, likes, connection to other brands and more.
  • Blueye behavioral data includes how long users spend with your application based on the action that brought them there (viral referral, sponsored story, etc.).
  • Based on relevant user data, your ads can be organized into target group and ad group libraries, ensuring that the right people see the right message.
  • With Blueye's user-friendly, data-based ad creation, you can literally create hundreds of custom ads in minutes.

How We Do It

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Build Experiences that Last

We work with our partners to define performance-driven metrics for social programs that consumers will find engaging and relevant. We hit the whiteboard to create a road map for the ideal user experience that is viral in nature and brings you (the marketer) actionable insights into customer behavior.

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Know Advocates

We provide the tools to identify and segment your most valuable customers based on behavioral data and insights, such as demographics, activity, and purchase intent.

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You have to Give to Get

Strengthen customer relationships by offering personalized incentives, targeted promotions, rewards and recognition - which in turn encourages loyal behavior and positive impact on future customers.

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Right Person, Right Time, Right Message

We leverage our proprietary retargeting platform to drive the highest conversions among the most relevant audience. Utilizing behavioral insights, advertisers can segment audiences and deploy tactical campaign messaging for increased relevance and yield performance.

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Tie it Back to KPIs

Blueye works with you to define KPIs for your campaign or program. We apply strategy, and utilize technology to measure the success of Loyalty HUB initiatives, tying results directly to ROI. Building a Loyalty HUB ensures you can measure goals such as: Increase of Customer Retention, Customer Database growth, Engagement and Sales.

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Our Clients

Starwood Hotels

Starwood inspired users to create their travel wish on Starwood's promotional microsite. Blueye's Always Be Social Platform powered the experience and gave users the ability to select the type of vacation they were interested in taking, such as 'Sun & Surf', 'Majestic Mountains', etc. When a user completed their wish, it published a story into their Facebook Timeline, Ticker and Newsfeed about where they wanted to go, who they wanted to go with, and what they wanted to do. This picture included a picture of which property they wanted to go to and a link so others could view their wish. The power of this story into Facebook's Open Graph yielded a 1-to-1 viral co-efficient, meaning each story that was published referred 1 new user to the My Travel Wish experience.

Salvation Army

The Salvation Army's Red Kettle Campaign is a national fund raising initiative with millions of dollars donated each year to aid needy families, seniors, and the homeless. The Salvation Army wanted to leverage the power of social sharing to increase viral referrals of donations to the Red Kettle Campaign. Using Blueye's Always Be Social Platform, Salvation Army allowed users to donate within Facebook. The application in Facebook gave users the ability to view and share informational videos about Salvation Army causes, make donations, track donations across the country on an interactive map and track their influence. Blueye was able to generate traffic to the application with marketplace Facebook ad units by targeting people most likely to support the Salvation Army & donate. Also, Blueye is able to sponsor stories to all of the friends of people who have donated, encouraging their friends to donate as well.

PODS Moving & Storage

PODS Moving and Storage provides unique benefits for people who need to move or store their belongings for their home or business. The company's greatest goal in leveraging Facebook has been to reach consumers who are likely to move in the next 6 months with a message cycle of awareness, decisions and conversion. Utilizing Facebook's robust targeting and incentivizing users to save 10% by starting their quote on Facebook, we were able to provide incremental bookings to PODS.

CorePower Yoga

Corepower's primary goal was to acquire new customers by offering a "One Free Week of Yoga" trial, to be distributed through social media. Using Blueye's Interactive Map application, Corepower enable users to locate studios on a branded map, which included relevant details such as address, description, photos and friends who live nearby. Users had the option to select a friend on the map and dynamically generate for them a PDF coupon providing one free week of yoga; if redeemed, the referrer received a $5 credit in their account. This referral lowered Corepower's effective CPA of a social media free week download by 50%

We hand craft social experiences

Let's build one together.

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    Preferred Marketing Developer